“Going Green” With Building and Maintenance Can Put Your Company in the Black
Posted: April 3, 2012 Filed under: Architecture, Green Construction, Sustainable Development | Tags: American Society of Heating Refrigerating and Air-Conditioning Engineers, Chicago City Hall, Green building, Indoor air quality, Lawrence Berkeley National Laboratory, Leadership in Energy and Environmental Design, Sick building syndrome, U.S. Environmental Protection Agency, United States Environmental Protection Agency, Volatile organic compound Leave a comment »Many companies have adopted the idea of “going green” in conducting their internal affairs or as an overall focus for doing business. As a result, these companies often significantly minimize their environmental impact. In addition, companies that employ green building and maintenance practices enjoy a number of advantages, ranging from an enhanced public image to improved employee working conditions and a more robust bottom line.
Improved customer image
Customers are influenced in their purchasing decisions by whether a business shows environmental consciousness. For instance, Environmental Leader reported in 2007 that 72 percent of rental customers wanted hybrid vehicles included among rental car options. Nearly half of all cell phone customers consider a mobile carrier provider’s “green” credentials. In a tough housing market, 70 percent of potential home buyers were more inclined to purchase homes with “green” features, according a 2008 Green SmartMarket Report. Customers also tend to remain loyal to “green” companies during economic downturns.
Enhanced worker productivity
The U.S. Environmental Protection Agency (EPA) defines “sick building syndrome” to refer to health-related complaints by workers that cannot be attributed to a particular cause but which are present in an indoor environment. A similar condition, “building related illness,” applies to health-related complaints directly related to airborne contaminants. Symptoms of “sick building syndrome” and “building related illness” include respiratory distress, headache, fatigue and dizziness, according to the EPA. A survey of 100 office workers conducted by the American Society of Heating, Refrigerating, and Air-Conditioning Engineers (ASHRAE) revealed that 23 percent suffered symptoms related to “sick building syndrome.”
In this photo from 2009, the Chicago City Hall side of this building utilizes a green roof, while the Cook County side does not. The Cook County side has since adopted a white roof.
Photo Credit: Audrey F. Henderson -- all rights reserved
The nationwide cost in lost productivity related to “sick building syndrome” amounts to 2 percent annually, according to New York Real Estate Journal. Increasing indoor ventilation and reducing the indoor concentration of carbon dioxide to meet the standards established by LEED V3 diminishes complaints related to “sick building syndrome,” according to research conducted by Lawrence Berkeley National Laboratory in California. LEED V3 standards for indoor ventilation call for a 30 percent increase above the 2007 ASHRAE 62.1 ventilation standard of 20 cubic feet per minute (CFM) per person. Substituting nontoxic building materials, cleaning supplies and office equipment that do not emit volatile organic compounds (VOCs) greatly reduces airborne contaminants related to “building related illness.”
Indoor temperature and light conditions also affect worker productivity, either favorably or adversely. Workers subjected to poor temperature control (whether too hot or too cold) suffered slowed reaction times. In contrast, a Lockheed facility in California that reduced artificial indoor lighting by 75 percent in favor of increased natural light experienced a 15 percent increase in worker productivity, according a report by the Rocky Mountains Institute.
Increased bottom line benefits
As of 2007, the value of the worldwide “green” business market was $600 billion. Industry giants such as Wal-Mart, Toyota and Du Pont have embraced environmentally conscious business practices, as much to reduce their operating costs, increase market share and gain a larger profit margin as to enhance their “green” credentials. Federal, state and local tax incentives also exist for businesses to adopt energy saving measures, purchase environmentally conscious vehicles or construct and maintain “green” buildings,. Businesses could also gain tax credits and deductions for installing “green” heating, cooling and lighting systems, according to the Tax Incentives Assistance Project.
For Further Reading
- Business.gov: Financing Energy Efficiency Projects
- Lawrence Berkeley National Laboratory: Publications
- McGraw-Hill Construction Analytics: The Green SmartMarket Report
- MoreBusiness.com: Green Business Benefits — Energy Efficient Small Business
- The Tax Incentives Assistance Project: State and Utility Incentives
- The Tax Information Assistance Project: Businesses and Non Profits FAQ
- U.S. Green Building Council: What LEED Is
- U.S. Green Building Council, Central Florida Chapter: What is LEED?
Is the Earth Squandering Its Future?
Posted: April 1, 2012 Filed under: Corporate Responsibility, Sustainable Development, Urban Development | Tags: China, environmental damage, fossil fuels, Lorax, Seuss, sustainable development, Truffula, Yangtze River Leave a comment »On The Street of the Lifted Lorax, “the wind smells slow and sour when it blows; and the birds never sing, except for old crows . . . ” In this forsaken place, there are decrepit signs in shoddy disrepair, tufts of grickle-grass, and not much else.
The Street of the Lifted Lorax is Dr. Seuss‘ mythical representation of the consequences of rampant greed and urban sprawl run amok. Although The Lorax was published in 1971, and the animated feature produced in 1972, its lessons still resonate as a cautionary tale, with some of its hardest lessons evidently still unlearned in the real world.
The destruction the Earth’s natural habitats and the effects of climate change are increasingly obvious, with the ironic result of making further commercial ventures viable in regions heretofore inaccessible. The fabled Northwest Passage, long an unattainable shipping lane due to year round Arctic ice cover, may become a reality before the end of this century.
Also ironically, the fossil fuels which are believed to be largely responsible for climate change have become potentially more accessible as well. In August 2005, a Russian research ship was able to reach the North Pole without an icebreaker to clear a pathway – the first time in history. Its mission? To anchor Russia’s claim to virtually half the Arctic Ocean – estimated to hold a full one quarter of the world’s undiscovered oil and natural gas reserves. Such reserves are nearly irresistible for industrialized and developing economies facing increasing scarcity and higher prices for fossil fuels. A Thneed, after all, is what everyone needs.
This development located near Helsinki represents a Finnish approach to suburbia. Neat and orderly, Sundsberg is nonetheless nearly inaccessible except by car or other private vehicle.
Photo Credit: Audrey F. Henderson, all rights reserved.
The need has become more acute as the planet becomes ever more urbanized, putting further strain on resources such as clean drinking water and arable land suitable for agriculture, never mind uninhabited natural landscapes. According to U.N. Habitat, the world’s urban population will grow from 2.86 billion in 2000 to 4.98 billion by 2030, with much of that growth in the developing world, in medium and low-income countries – with many of the migrants themselves being extremely poor.This is an increasingly urgent situation, which, if unaddressed, is a time bomb in the making. Many cities worldwide are ringed with shantytowns of unimaginable poverty. A major aspect of urban sustainability (if not bottom-line livability) in decades to come will be in dealing with this influx of people, both in numbers and in the scope of their social needs.
Unless.
This post was originally pubished on JustMeans.com as “The Lorax Revisited” and republished in Sustainable Cities Collective.
